Writing about Honed Assets?
Everything you need is here.
Boilerplate cleared for reuse, live numbers, brand assets you can download, four story angles with the facts behind them, and a person who answers within a business day.
Two paragraphs, cleared for reuse
Copy either one straight into a piece. No attribution needed, edit as you like. The numbers are live from the catalogue.
- 01
One line
Honed Assets is a marketplace for digital design assets made by independent creators, who keep 70% of every sale.
- 02
One paragraph
Honed Assets is a marketplace for digital goods — fonts, templates, mockups, UI kits, icons, presets and audio — made by independent creators. It lists 0 products from 0 shops across 0 categories, every one reviewed by a designer before it goes live, and pays creators 70% of every sale on the 1st of each month. Payments are handled by Dodo Payments as merchant of record.
Four things worth writing about, with the facts behind them
The longer version, on the about page →The 70% marketplace
Most stock sites keep half or more of every sale. Here creators keep 70%, 85% in a product's first 45 days, and the split is written into the terms so it cannot quietly change.
Every upload reviewed by a person
Nothing goes live until a working designer has opened the files. About a third of first submissions get notes; there is no paid placement and no ranking by who pays most.
Buyers who tell sellers what to make
The requests board, the demand page and the community feed close the loop: buyers post what they cannot find, sellers see the searches that returned nothing, and shops build to order.
Pro that pays by download
The subscription pool is shared out each month by what members actually downloaded, Envato-style, so a font family that gets used earns more than one that sits there.
Where Honed Assets sits against the alternatives
Honed Assets
- Revenue share
- 70% of every sale, 85% for new work
- Listing fees
- None, ever
- Payout
- 1st of the month, no hold
- Exclusivity
- Never required
- Review
- A working designer, 2 days
- Subscription
- Pool shared by what was downloaded
Typical marketplace
- Revenue share
- 30 – 50%
- Listing fees
- $0 – 30 per item
- Payout
- 30 – 60 day hold
- Exclusivity
- Often required for full rate
- Review
- Algorithmic or none
- Subscription
- Flat per-item rate or none
Creator's own store
- Revenue share
- ~97% minus fees
- Listing fees
- Monthly platform fee
- Payout
- Instant, creator handles tax
- Exclusivity
- —
- Review
- —
- Subscription
- —
Download and use as they are
How to use the name and the marks
- Use as isNo recolouring, stretching, outlining or adding effects to the mark or the artwork.
- The name“Honed Assets”, two words, capital H and A. Never “Honed”, “HonedAssets” or “honed assets”.
- ScreenshotsAny page of the site can be screenshotted for editorial use. Product covers belong to their creators; credit the shop by name.
- CommentInterviews, numbers and comment within one business day through the contact form, topic “Press”.
Press questions, answered.
Ask something elseYes. Both paragraphs are cleared for reuse without attribution, edited or as they are. The numbers in them are live: they come from the catalogue at the moment the page was loaded.
Not yet. The wordmark on the site is set in the site's own typeface; a packaged SVG/PNG logo set is on the list. Until then the assets on this page are what there is, and the contact form gets you anything else.
Please do. Every shop and product page is public; product covers and previews belong to the creator who made them, so credit the shop by name and link to it.
Yes, with their consent. Say which shop or what kind of seller you are after and we will ask them; most say yes within a day.
Dodo Payments is merchant of record, so tax, invoicing and card handling are theirs. Honed Assets pays creators 70% of every sale on the 1st of each month.
Interviews, data and comment within one business day.
Use the contact form and pick “Press” as the topic. Say what you are working on and when you need it by.
- Replies within a day
- Sellers available on request
- Live numbers on request
- Boilerplate cleared