Sellers first, so the shelves are full when buyers arrive. This is where we are, what each phase brings and when it starts. Seller onboarding opens tomorrow.
Each phase has a job. The next one starts when it’s done, and the dates here move first if anything changes.
The site goes live.
The marketplace, checkout, licences, payouts and the seller dashboard, built and run with a handful of shops before anyone is invited. Everything a shop needs is working before the first one opens.
Shops open first.
Before buyers arrive we fill the shelves. Open a shop, upload your work and have every listing reviewed by a designer, so the catalogue is ready on day one. A founding shop keeps 85% of everything a product sells in its first 45 days, instead of the usual 70%.
Doors open to everyone.
Honed Assets Pro, the monthly free picks and the first site-wide sale go live together, and we start sending buyers to the shops that are ready. Pro revenue is shared out to shops from the first month.
More ways to earn.
Once both sides are in, the things that compound: shop memberships with your own subscribers, the mobile app, custom work and requests, and the paid seller plans on the roadmap.
Onboarding is the quiet stretch before the doors open. Everything published in it is in place, reviewed and earning its launch bonus when the first buyers land.
Category pages, search and the home page fill with what is live when buyers arrive. Listings that are in place on day one are the ones they see first.
Every product earns 85% of its first 45 days of sales instead of 70%. Publish in phase 2 and that window is running when the doors open.
During onboarding the review team has time. Notes come back fast, with examples, and a resubmission is usually approved the same day.
When Honed Assets Pro goes live in phase 3 the subscription revenue is shared out to shops every month, by what members download. Founding shops are in the first split.
A name, a bio and a payout method. Five minutes, no card and no listing fee, ever.
Drop the files, write the listing, set a price for one-off buyers. Publish when it's ready or keep it as a draft.
A working designer checks every listing within two business days and sends notes if anything needs to change.
A marketplace with nothing on the shelves is a bad first visit. So shops open first, the catalogue fills and gets reviewed, and only then do we start sending buyers in. Each phase has a job; the next one starts when it's done.
Yes. Shops can open today; phase 2 is when we start inviting sellers in numbers and the review team is fully staffed for it. Anything you publish now is reviewed the same way and starts its 45-day 85% window when it goes live.
The store works end to end already: buyers who find a product can buy it and you're paid as usual. Phase 3 is when the doors open properly: Pro, the free picks, the launch sale and the marketing that brings buyers in.
Nothing you have to apply for. A shop that publishes during onboarding has its listings in place when buyers arrive, its 45-day launch window running, and its products in the first month of the Pro share.
On the 1st of every month for the previous month, via Wise, PayPal or bank transfer in 140 countries, once your balance clears $50. No 30-day hold and no fee on our side.
This page is the source of truth. If a phase slips or comes forward the date changes here first, and the strip at the top of every page follows it.
Open a shop in five minutes. A real person reviews your first product within two days, and everything you publish now earns 85% for its first 45 days.